Just been alerted by Blackburn Labour via Twitter that
Stuart Bruce has blogged saying that either Tom Harris or my good self should be in charge of Labour's online strategy. He says I have "one of the best set of blog house rules I’ve seen – My blog = My rules!" Indeed.
The more eagle-eyed amongst you may have spotted that I've introduced a new one recently: "Thirdly: I might just randomly delete comments from certain people because I'm getting thoroughly fed up with them and want them to go away and annoy someone else for a while. You know who you are." Have a look at the latest comments from Dave H (on 'Get the Message') and Cato (on 'A Professional Pirate') if you want to get an idea of what would make me wearily reach into my pocket for a yellow card. I am still not entirely sure whether Dave H is joking or not.
As for Stuart's suggestion, I'm not sure the analogy between the Conservatives having Jeremy Hunt MP in charge of online strategy and therefore Labour needing a political steer from an MP is quite right. The Tories' presence on the web is led by Iain Dale, Conservative Home and Guido Fawkes: all laughably described by Tim Montgomerie in yesterday's Guardian as 'Centre Right' blogs. None of them are in-house journals, and none of them are 'master-minded' by Jeremy Hunt. (Much as I love the idea of discovering that Guido is just a puppet in his hands!)
I think LabourList can and should be salvaged (though under a new name because the old one was frankly rather dull), and blogging MPs should play a role in deciding its future, as well as people like Alastair Campbell, Hopi Sen, Sadie Smith and other established Labour bloggers in my 'If you're bored with me' list. The site needs to be significantly whittled down, with a lot less immediate content coming through. There are too many contributors at the moment and some of them should be making their name by commenting on posts rather than writing their own pieces. Why surrender the comments sections to the trolls?
And it needs more gossip - not smears, but genuine political gossip, the stuff of diary columns. (By which I mean the way diary columns used to be before the blogs took over). People who want lengthy policy analysis have plenty of places they can go to on the web. If you want to read think-tank pieces from policy wonks, well, they've already got their own sites.
LabourList (NewLabourList?) should be informative, pithy and above all, fun. And no, that's not a job application. Although I will volunteer to draft the rules if they want me to. Our blog = our rules!