Do you ever walk round a supermarket and just feel totally overwhelmed by it all? By the choice, by the variety, by the tiny little differences in price or packaging or ingredients between each brand? Just switched on the TV and there's an advert for some kind of fancy Pringles deluxe brand, in fancy little bags and in fancy little flavours ... Pringles are Pringles, they should be in tubes so deep you get your hand stuck in them. We don't need fancy Pringles. (Although we do need a vegan version of the sour cream and onion ones).
Obviously there's a commercial motive behind this. Once you've maximised your 'bogstandard' Pringles customer base and established the brand, you start looking at ways of selling the same kind of thing for far more money. But it's all... just a bit much, isn't it? I find myself longing for the simple life.