I'm a lifelong (or for-as-long-as-I-can-remember) atheist but I really cringe at the idea of these adverts on buses. Not only are they incredibly smug, but surely there are better ways to spend £140,000? I can see the point of them in America though. It needs saying there. By which I mean I think it's no doubt regarded as rather controversial, and unacceptable, and you could never have an atheist President, whereas here I think most people just get on with whatever they think and let other people get on with what they think too. (Most people, I said. Before you start).