Good technology

The Bristol Blogger has been having a bit of a rant on his site (a 'self-declared rant' in fact) about the Council producing a DVD on recycling. MPs get sent loads of such things. We don't watch them. We don't have time. A few get chucked at researchers, and I try to convince them that yes, I really do expect them to take them home and watch them. Most recently there was one on the Regional Spatial Strategy - what's not exciting about that? (And yes, I know the RSS is important - but essential Saturday night viewing? No).

At the last couple of elections Labour - and I guess the Tories too - produced videos of candidates in marginal seats, distributing them to 1000s of households. I wonder how many got watched? One of my colleagues in fact produced a DVD of his TV highlights, set to the tune of 'Search for a Hero' by M-People (which is enough to put anyone off). Can you imagine mine? Here's a clip of Kerry talking about buses on Points West... And here's another.... And another....

Anyway, what does work - for me at least - are emails with links to YouTube clips. But only if it's something like seals being clubbed, where you need to see it for yourself. And only if they're short. I can't quite see the Regional Spatial Strategy being a YouTube hit.